AI has its place, just not every place

The other day, I was reaching out to a company I was genuinely interested in buying from. I had a specific question and wanted to connect with someone directly.

Instead, I found myself in a loop with their AI chatbot. You know the drill:

"Let me help you with that!"

"Please rephrase your question."

"Would you like to speak with support?"

Only to be taken back to the main menu.

After fifteen frustrating minutes, I finally got a real person on the line—and within five minutes, we had a meaningful conversation. It turns out, my ask was simple, and they were the perfect fit. But I almost gave up.

That experience reminded me of something important: people want to talk to people—especially when they’re serious about doing business.

I’m not anti-AI. I use it daily. It’s helpful in the right situations. But when it replaces human connection, we lose what makes our work actually work: trust, empathy, and responsiveness.

So here’s my encouragement:

If you’re using AI to engage with customers and prospects, make sure it supports the relationship—not replaces it. People don’t remember chatbots. They remember how you made them feel.

Let's keep the human part human.